Solo Founder
Ship a SaaS without a co-founder.
A lean stack for one person trying to build, market, sell, and support a paid SaaS — without bloating at every turn.
Webflow for the marketing surface, Sanity for the content layer. Both have generous free tiers, both let you ship a real site in a weekend, and both stay out of your way once you outgrow the easy parts.
The Stack — 2 tools
When you're solo, the only stack that works is the one that lets you change your mind cheaply. Marketing sites get redesigned. Pricing pages get rewritten. Blog posts pile up. The stack below is what I run when I want all of that without dragging a backend through every change.
Setup Guide
1. Spin up Webflow for the marketing surface
Free Starter site is enough to ship a homepage, /pricing, /about, and a contact form. Push to a custom domain on the $14/mo Basic plan once the site is real.
2. Wire Sanity as the content layer
Use the free tier (3 users, 10k docs). Model your blog/posts/changelog/help-center as Sanity documents. Render them through Astro or Next.js on a subdomain (blog.yoursite.com) — Webflow handles the marketing surface, Sanity drives the content surface.
3. Glue with a static site generator
Astro is the cleanest pick — static-by-default, zero JS unless you ask for it, free Cloudflare Pages hosting. The whole stack stays under $30/mo until you grow into 'real money' problems.
Tradeoffs · When NOT to use this
Pick this stack if you need to ship marketing + content in a weekend. Don't pick it if your product is content-heavy editorial (use a real CMS-first stack), if you have a dev team (write the marketing site in code), or if you need server-rendered logic on every page (Webflow can't do that).
The other tradeoff: Webflow CMS does not scale past ~5k items. If you plan a big content operation, route content through Sanity from day one and use Webflow only for the marketing chrome.