Mailchimp · Pricing

Mailchimp Pricing

Mailchimp wins general SMB email on polish + brand; Brevo wins budget, ActiveCampaign wins automation, Klaviyo wins DTC ecom.

Last tested May 2026

Mailchimp offers 4 pricing tiers. Pricing tested as of May 2026.

Free
Free
1 seat included
500 contacts · 1,000 sends/mo · 1 audience · basic templates · branded Mailchimp footer · Marketing CRM lite
Essentials
$13/mo
3 seats included
500 contacts at $13/mo (scales by contact count) · 5,000 sends/mo · 3 audiences · A/B testing · scheduling · custom branding
Most picked
Standard
$20/mo
5 seats included
500 contacts at $20/mo · 6,000 sends/mo · advanced audience insights · retargeting ads · send time optimization · customer journey builder · all Essentials features
Premium
$350/mo
10,000 contacts at $350/mo · unlimited audiences · advanced segmentation · multivariate testing · phone support · all Standard features

Plans, limits, and pricing change. The Vibetoolstack Mailchimp review tracks every change in its update log.